Coisas soltas (I)
Vou dar uma de Russell Davies e começar a fazer alguns posts meio soltos, só juntando algumas referências que me parecem se conectar de alguma forma, mas que ainda não consegui reunir em um pensamento mais estruturado. Talvez chegue lá, talvez não passem disso. Pelo menos fica o registro e, com sorte, ajuda com a minha memória.
Começamos com o efeito da internet na língua inglesa (e em noções de pertencimento e comunidade):
I submit to you that, increasingly, this is how Clinical Standard Written English sounds to the Reddit-reading masses: orthodox, lifeless, soulless, a parade of pale impersonal zombie words drained of blood by some linguistic vampire, if you’ll pardon the mixed horror-movie metaphor. I’m not saying it actually is, necessarily; I’m saying that even well-written CSWE is, to many, fatally undercut by being CSWE. It still has its place — Wikipedia, say, and a few other sources whose pretensions of authority are still deemed acceptable, like maybe The Economist — but it is not the standard mode of our ongoing online discourse. It is out of place there. It is incorrect.
Que me levou de volta ao conceito do “adjacente possível” – e que não deixa de ser o ponto central do eternamente indicado A Informação:
The scientist Stuart Kauffman has a suggestive name for the set of all those first-order combinations: “the adjacent possible.” The phrase captures both the limits and the creative potential of change and innovation. In the case of prebiotic chemistry, the adjacent possible defines all those molecular reactions that were directly achievable in the primordial soup. Sunflowers and mosquitoes and brains exist outside that circle of possibility. The adjacent possible is a kind of shadow future, hovering on the edges of the present state of things, a map of all the ways in which the present can reinvent itself.
E que me fizeram pensar que o fim do domínio do QuarkXPress no universo do design gráfico…
This was the beauty of InDesign CS: it gave you tons of creative tools, plus the technical tools to make sure you were within spec when trying those creative things. The stuff like nested stylesheets and grep gave you formulas to deal with repetitive tasks so you could spend more time being creative.
Tem muito a ver com a ideia de “conteúdo modular” que parece estar pululando por alguns cantos da interwebs:
Rather than one open content area — in which you could put text and images using a WYSIWYG — or a template that has pre-determined text and media “buckets,” modular content allows you to add any content — text or media — in blocks. It supports building pages ad-hoc, adding text and media as you need it in a variety of combinations. After you’ve stacked a bunch of these content blocks, you can re-sort them any way you like. It’s basically content Legos.
E que estamos um passo mais próximo de conseguir ter um conteúdo tão agradável e informativo visualmente quanto o que temos no mundo impresso. Tomara.