I began my career as an account planner, focused on building integrated, media-agnostic communication projects. Along the way, I’ve worked with global brands like Google, Nike, Unilever, Pepsico, and Mercedes-Benz, as well as major Brazilian clients such as TV Globo, Bradesco, and TAM Airlines—earning a few awards in the process, including a Gold Cannes Lions and two El Ojo de Iberoamérica.

In more recent years, I had the privilege of shifting into marketing and strategy roles at both Google and Meta. There, the nerd and journalist in me thrived—turning insights into actionable narratives, sales pitches, and keynote presentations for products, programs, and regional leadership.

Like many planners and strategists, I come from a generalist background: I studied Physics and Aeronautical Sciences before earning a degree in Journalism. After four years working in digital media at newspapers and online portals, I found my way into advertising—and never looked back.

Outside agency and tech life, I’ve written freelance articles for renowned Brazilian magazines like Superinteressante and Capricho. I’ve also worked extensively as an English-Portuguese translator and transcreator, and consulted for companies and agencies including Y&R, Pong Dynasty/IPG, and Fiesp (São Paulo’s Industry Federation).

Over the years, I’ve built and led planning teams, developed agency workflows, and overseen the creation of integrated campaigns, digital strategies, and customer outreach programs. Curious to learn more or check out some of my work? Just follow the links at the top.